New branding strategy!

We've had a bunch of Marketing VPs. Henry seems to have a tough time with people that don't share his vision or who are clearly smarter than he is, especially when it comes to those creative types.

New-Maketing-Veep seem cool, gave his pitch at the company meeting this week in a Hawaii-meets-JCrew-via-Target look. Drives a Subaru so is at least "real", not one of the Porsche "look at me" asses.

The pitch is this. Hank Commerce sounds very grown up and mature, it appeals to large customers in the focus groups they have been doing. One of the questions asked "Would you buy a used car from Hank Commerce?" and 97% of respondents said "Yes". However, for the younger hipper, Web 3.0 savvy crowd, Hank Commerce sounds like some where your parents buy their elasticated pants from.

So we are freshening up, we go from Hank Green (™) to Hank Orange Soda (™) and a new destination site call "ranK". Somebody asked if the script used was Hindi or something, but it looks pretty cool. They showed some mocks on billboards, in the American Airlines in-flight magazine (first class not coach class) and three banners hanging in an airport. That was awesome to see with just with the capitalization showing. Very cool.

They want to launch this new destination site by the middle of the year, trying to target the kids who are replacing the baby boomers and who are web savvy. Its going to be rolled into the "Mega Enterprise" product, its going to be sweet!

This weeks food and drink
Beer : 0 (no more drinking!)
Shots : 0 (no more drinking!)
Dinner : 0 nights (no more dinners!)
Weight : 178 lbs